#DMWF Conference & Expo Global 2018
16 – 17 April 2018
155 Bishopsgate, London EC2M
#DMWF Conference & Expo Global 2018 will equip you with the skills and knowledge you need to understand and address your future challenges across digital marketing and social media.
Presented in a series of inspirational keynotes and panel discussions delivered by the industry’s most disruptive thought-leaders, #DMWF features sessions covering: digital strategy, brand recognition, ecommerce, influencer marketing, content marketing, data analytics, personalisation, automation, virtual reality, artificial intelligence and mobile marketing across two conference tracks.
Session topics include:
- Examining the power of engagement: how visually-rich and interactive content is influencing consumers
- Beyond content marketing – storytelling to create an emotional response
- Understanding the value of diversity in marketing
- The power of the micro-influencer: building relationships and measuring success
- Social listening to understand what your customers really want
- Smart personalised content: connecting audiences with more of what they value
- How digital innovation will impact the path to purchase
- Optimising SEO for voice-powered search
- Examining the customer journey, how great UX impacts ROI
- Creating interactive experiences for the small screen – leveraging mobile, tablet, 360 & VR
- How artificial intelligence is transforming the way marketers can generate value
Find more info here.
Semiotics & The Art of Culturally-Driven Brand Thinking
16 April 2018
111-117 Lancaster Road, London W11 1QT
Semiotics evening masterclass as part of the The Museum of Brands Professional Development Programme in partnership with the British Brands Group. After access to the Museum’s advertising and packaging archive, hear insights from Dr Alex Gordon, a commercial semiotician for 18 years and founder of Sign Salad. This introduction to applied semiotics will reveal the hidden cultural power of images and symbols using examples from packaging and advertising and why it is crucial to have control of their meaning to create relevant and powerful brands in the 21st century.
Digital Britain Manchester 2018
19 April 2018
Bridgewater Hall, Lower Mosley Street, Manchester M2 3WS
Sitting at the heart of the industry, Digital Britain Manchester 2018 has one aim: to work with all the players to build a sustainable future for digital advertising. Spring sees them travel to Manchester to roadshow an amazing line up of speakers including Tracey Follows on the future, VR & AR; Spotify’s Rak Patel on the impact of music on audiences, and Google who’ll lead a panel on the ins and outs of Programmatic. These and other industry experts take a deep dive into the different aspects of digital advertising to help brands better engage their consumers and share top tips on how businesses can prepare for the future.
More info here.
Sign & Digital UK
24 – 26 April 2018
Halls 17-18, NEC, Birmingham B40 1NT
With a proven track record going back three decades, Sign & Digital UK is the largest annual showcase for the visual communications sector and a place to discover the latest innovations across signage, print, display, décor and design.
Over 5,350 visitors, representing more than 3,600 companies attended in 2017. They came to see 180+ leading suppliers – from large manufacturers and distributors through to niche artisan companies.
With a host of new features for 2018, the show is the perfect place for visitors to learn about new ways to grow their businesses.
Exhibitors have the chance to meet with a unique and relevant audience and to demonstrate their expertise face-to-face. For visitors the show is free to attend and offers an exclusive opportunity to see and learn about a comprehensive range of innovative products and services from leading suppliers. Visitors can also attend free software training sessions, business seminars and see a range of practical workshops and interactive demonstrations.
Check the website for more information.
Chief Digital Officer Forum
24 – 26 April 2018
200 Aldersgate, St. Pauls, London EC1A 4HD
With 20+ Industry Speakers & 80+ delegates, the Chief Digital Officer Forum offers an information exchange platform for those leading digital innovation within their organisations. Join and equip your team with efficient monetisation and transformation strategies.
Become part of the discussion and join the top digital minds who will be sharing their insights on the key challenges and opportunities within the industry today.
The Chief Digital Officer Forum will prepare you to take on your current business challenges in an innovative and efficient way by focusing on how best you can utilise new technologies and communication platforms.
The ever-changing digital landscape calls for CDO’s to be a “jack of all trades”, adapting to the market in real-time while seamlessly aligning the agendas of their digital team, board of directors, and middle management.
- The future of chatbots
- Enhancing the customer digital experience
- The capabilities of social media influencers
- Augmented reality: the good and the bad
- Advancing technology to unlock revenue potential
- Monetising your digital strategy
More info and tickets here.
27 April 2018
One Moorgate Place, London EC2R 6EA
Salesgasm brings to you the Intrigue Summit, London, 27 April 2018. An interactive and intriguing global marketing/advertising event that is a great platform for client-side marketers, global brand advertisers, advertising technology providers, digital agencies, online publishers, portals and media professionals. It is a unique one day conference and exhibition which will have some of the finest speakers from London and Europe with an intriguing agenda covering the latest in marketing, sales and advertising technologies.
One of London’s most powerful marketing/advertising events, having the best professionals in the marketing space under one roof, sharing the best practices to help boost sales in their respective organisations.
Powerful content, Q&As and debates that will enlighten delegates with the latest in marketing/advertising/sales technology and will open new gates for them to explore and win new business for their organisation. A great place for a marketing and sales merger.
Learn more and get your ticket here.
London Digital Signage Week
30 April – 4 May 2018
36-38 Westbourne Grove, London W2 5SH
London Digital Signage Week will take place April 30 – May 4, 2018 and as with its counterpart in New York, the week is for anyone in digital signage interested in retail, employee communications, smart cities, digital out of home and of course digital signage!
More info and agenda here.